Corporate social responsibility

The RAC has embedded Corporate Social Responsibility (CSR) throughout the business, with a continued focus on enhancing road safety, improving fuel efficiencies and in developing innovative new products and services for members.

Motorists continue to face pressures from the rising costs of motoring and the RAC continues to champion their views through effective lobbying and campaigns.

The annual RAC Report on Motoring demonstrates the RAC’s commitment to making motoring safer, more affordable and enjoyable.

Trust and integrity

Ethical conduct and good governance are critical to the RAC’s success. The Group’s governance systems are designed to manage risks, plan for long-term continuity, and foster sustainable growth.

Putting members and customers first

The RAC is proud of its rich history and over a century’s experience of keeping the motorist moving. The RAC has built its reputation as a trusted automotive services provider, providing membership benefits that are relevant, informative, and affordable and which reward the Group’s loyal members. We continue to look for innovative and creative ways to make motoring easier, safer, more affordable and more enjoyable for members. The RAC operates a Treating Customers Fairly committee to ensure fair outcomes are delivered to customers. Separately, the Group operates a Root Cause committee to review complaints with the aim of making changes to prevent re-occurrences.

Code of conduct

The RAC operates a code of business conduct and an essential learning framework which sets out the Group’s expectations for all colleagues to behave ethically in everything they do. Through interactive e-learning, the RAC equips colleagues with the knowledge and skills to make the right decisions if they are ever confronted with an ethical dilemma.

Privacy and data protection

As data networks and web-based information systems become increasingly prevalent, the RAC recognises and understands that people want to feel confident that their data, information and communications are secure. As a result, we continue to invest in IT systems and processes to protect customer and colleague data, and to raise awareness about the importance of privacy and data protection. An example of the changes made to improve the security of customer data has been the introduction of iPads for our external sales force which means that customer data is now transmitted through a secure network rather than relying on paper forms.

Community

Following colleague feedback from our engagement surveys, we introduced a charity initiative ‘You Choose’. This initiative enabled colleagues to tell us which charities to support, from a shortlist that colleagues voted on. Our Colleagues selected four charities; Midlands Air Ambulance, Teenage Cancer Trust, Gorgeous Gorse Hill and Macmillan Cancer Support. Collectively, in 2019 they raised over £27,000, more than doubling our funds raised last year. And in 2020 our colleagues have chosen to support Midlands Air Ambulance, St Mungo’s, and Just4Children. We raise funds in a variety of ways – whether that’s from dress down day donations, taking part in sponsored challenges (such as abseiling, sky diving and cycling), donating time and money at charity events or money spent at one of our pop up shops, our colleagues have made a real difference to the community.